The perfect sugar-based rub for slow-cooked, unbeatable flavor. Now in new packaging and a larger jar size.  Case: 6 units / 11 oz INGREDIENTS Paprika And Other Spices, Sugar, Brown Sugar, Salt, Dehydrated Onion And Garlic. Region WESTERN NORTH CAROLINA While our Carolina Dirt has its roots in Western North Carolina, this sweet smoky rub crosses regional lines and recipes with mouthwatering results.